According to Global Entrepreneurship Monitor (GEM) report, nearly 126 million women were starting or running new businesses in 67 economies around the world at the time the survey was conducted (GEM, 2012). In China, women’s entrepreneurship has also become a new trend in recent years. Women enter into new ventures to enrich their lives with careers as well as to attain financial independence (Hu, 2007). However, it is shown that women’s involvement of total entrepreneurial activity rate is 11 %, compared to 15% for men in China. Some studies have revealed that women have different characteristics in entrepreneurial activities compared to men, especially personality traits (Hu, 2007). This has yet to be empirically tested in Chinese apparel new ventures. Because most women-founded businesses are in the consumer sector, such as the service industry or retailing, and fashion, it is important to identify the role of personality traits towards business success among this demographic segment of society.
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